100% all natural shea butter balm made with raw shea butter direct from Northern Ghana, combined with other high quality natural and essential oils. The consistency is stiff to moderate and will provide a bit of hold to keep beard from reverting once combed. Contains castor oil to promote hair growth and fullness. Vegan friendly. Absolutely no animal fat or toxins. Your beard will be nourished from the inside of the follicles, unlike with store brands that merely allow mineral oil (synthetic oil) to sit on top of your beard without penetrating. Can be used in hair as well.